What is Àlex up to now?

This page has been last updated on March 8th, 2018.

I have started 2018 in a pretty good way. I kicked if off speaking about MarsBased and Startup Grind at Startup Grind Gibraltar and then co-founded the new Startup Grind chapter in Andorra with my friend and idol from my teen years, the legendary basketball star Ferran Martínez.

Current location & travels

You can cross paths with me quite easily. I share all my trips using Nomadlist. While in Barcelona, you can book me for a quick call or for office hours on Wednesdays at Spaces 22@ (C/Pallars 193, 08005, Barcelona).

I live in Barcelona - everybody's favourite city in the world - and I spend about 50% of my time there. I mostly travel for leisure because I can work while on the go (perks of having an all-remote company like MarsBased) and I very rarely travel for business. We don't need our clients to come to Barcelona, and they don't require us to go to their offices, wherever they are. We do everything remotely, as we're 100% oficeless.

In 2017, I travelled to Colombia, San Francisco, Portugal, Hungary, Romania, Madrid, Tenerife, Valencia, Cape Verde, Greece, Germany, Holland, Italy, London, Morocco and I enjoyed a two-weeks roadtrip around northern Spain for holidays, from Bilbao to Santiago de Compostela.

I'm writing from San Francisco, as I'm here every February for the Startup Grind Global Conference, and I have already travelled to Gibraltar and Andorra this year. My plan is to visit London again (for the Startup Grind Europe conference), Moldova, Berlin, Madrid, Dublin, Glasgow, Norway, Thailand, Portugal, New York, Finland, Greece, Japan (for holidays) and do a roadtrip around California.


I blogged about my new year resolutions on the MarsBased blog in our team effort Our New Year's Resolutions for 2018. However, I'm a fairly volatile person and my motivations change throughout the year as I travel. I used to blog a lot more on this site's personal blog, but I've left it behind. Planning to bring it back this 2018 though.

So far, we have hosted at least one paid event every month since April 2014 with an average attendance of circa 125 people.

Side projects & interests

Since 2015, I decided to work only 40 hours a week and devote the rest of my time to my hobbies. Sometimes these hobbies are work related, like maintaining this website, testing new programming languages or even creating proof of concepts for side projects, but I rarely invest heavily in them.

I prefer to invest the best part of my grey matter to growing MarsBased. Right now, it is a really stable company, but I feel like I could give much more to it, especially when it comes to increasing the size of the accounts we're catering. I'd like to get more into the corporate world.

In general terms, I am getting more and more into investing and M&A. This is because I am doing business development for my company, so I get to know a lot of people and therefore a lot of deals. One of my goals this year is to grow my network of investors, brokers and companies that normally acquire startups, and cultivate a good relationship with them.

This way, I will not only find out about interesting deals for me to invest (I've invested in Kantox and in Consentio, as far as startups are concerned, and I own a fair amount of crypto as well), but I will be able to help my clients at MarsBased, our partners and also the Startup Grind Barcelona community, including our sponsors and providers as well.

If you've got an interesting project, let's talk. I'd love to help out.

What am I working on?

At MarsBased, since we're booked up for the next six months, I am devising a strategy to get to bigger and more corporate clients.

I'll do this by launching the new MarsBased website, with more valuable content, and a newsletter, which will help us to stay top of the mind for most of our contacts. I will also up the game when it comes to my network of contacts.

As for Startup Grind Barcelona, we're organising the second edition of the Annual Conference. We're currently in the early stages of it, and are looking for sponsors.

Random trivia

I'm on a 25-book reading challenge on Goodreads. I do this every year to force myself to read outside of the computer screen. I do read on my Kindle, though, as I only like paper books for decoration purposes. I find them uncomfortable to read in bed.

Goodreads is also good to see who of your friends reads books. Sometimes I use it to read their recommendations.

I'm not into audiobooks, but I'm willing to give it a try. I am into podcasts, however.

I've gotten my first tattoo this year, and I plan to get more. It was kind of impulsive, but I knew I wouldn't have done it if I hadn't rushed it. Now, I've lost all the fear I had for common problems like "what happens if I don't like it" or "will it hurt?" or even "this shit is for life!".

If you know me, you know that I am a huge music fan, and I can't conceive my life without music. I'd say I listen to music to most of the time I'm awake. I also go to one or two concerts per week.

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Without music life would be a mistake - Friedrich Wilhelm Nietzsche